Al Sayegh: a new website with 120% more leads from SEO
A2Z revamped the Al Sayegh Media website to make it more creative and better at generating leads, while protecting its search rankings. Full redirect mapping kept rankings intact, keywords reached the first page within one week, and the new site delivered 120% more leads through SEO, 40% more organic traffic and 32K monthly page views.
The challenge
Al Sayegh Media needed a website that reflected its creativity and generated more leads. But the existing site had hard-won SEO rankings, and a redesign is one of the riskiest moments for search visibility: when URLs change, pages can disappear from results overnight. The challenge was to deliver a bolder, more effective agency website without throwing away the organic traffic and enquiries the old site had built up.
The objective
Launch the new website with rankings and lead flow fully intact. In practice, that meant the agency should gain a more creative design and stronger conversion paths from the first day, with no dip in search visibility and no drop in the enquiries that arrive through organic search.
Our strategy
The core of our approach was full redirect mapping. Before launch, every old URL was mapped to its new counterpart and a permanent redirect put in place. This tells search engines exactly where each page has moved, so the authority and rankings built up by the old pages pass to the new ones, and visitors arriving from old links or bookmarks land on the right content rather than an error page.
With the redirects in place, rankings held through the switch and then improved. The new site reached first-page keywords within one week of launch, and the stronger design and clearer lead paths turned that visibility into more enquiries, more monthly page views and more unique visitors. The agency ended up with a site that looks more creative and works harder as a lead-generation channel.
What you can apply
- Map every old URL to a new one before launch; redirects are what protect rankings in a redesign.
- A redesign can lift lead generation and SEO together if search is planned in from the start.
- Monitor rankings closely in the first week after launch to confirm the redirects are working.
Questions, answered.
Will redesigning my website hurt my Google rankings?
It can if URLs change without a plan, because search engines lose track of pages that have moved. With full redirect mapping, every old URL points permanently to its new equivalent, so rankings and link authority carry over and the site can keep, or even improve, its positions after launch.
What is redirect mapping?
Redirect mapping is a list that pairs every URL on the old website with its closest match on the new one. Each pair is then set up as a permanent (301) redirect, so both visitors and search engines are sent to the right page instead of a broken link.
How quickly can a revamped site recover its rankings?
When redirects and on-page SEO are handled properly, a revamped site often keeps its rankings through the switch, and improvements can appear quickly. Timing depends on the site and competition, which is why rankings should be monitored closely in the days and weeks after launch.
Want results like these?
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