AI visibility audit
We test the real questions your buyers ask across AI assistants and show where you appear, where competitors appear, and why.
AI search optimisation · GEO · UAE
Get found in ChatGPT. Get recommended.
When customers ask ChatGPT, Gemini, Perplexity or Google's AI Overviews for the best option in your category, does your brand appear? We audit your AI visibility, fix what's holding you back, and track how often AI assistants mention and recommend you — in English and Arabic.
In short
A2Z Digital offers AI search optimisation (GEO) in Dubai and the UAE: we make brands visible and recommended in ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude and Microsoft Copilot through AI visibility audits, structured data, answer-ready content, citations and monthly tracking.
Serving Dubai, Abu Dhabi and the UAE · Updated5AI assistants tracked: ChatGPT, Gemini, Perplexity, Claude, Copilot
EN + ARprompts tested in both languages
Monthlyvisibility & share-of-voice reports
SEO + GEOone joined-up strategy
What you get01 02 03 04 05 06
How we get you into AI answers
Entity & brand facts
Consistent name, services, locations and facts across your website, Google Business Profile, LinkedIn and directories.
Structured data & llms.txt
Organization, Service, FAQ and LocalBusiness schema plus an llms.txt file so AI systems understand your site.
Answer-ready content
Service pages, FAQs, comparisons and guides written to be quoted — clear, factual and up to date.
Citations & reviews
Listings and mentions on the directories, media and review sites AI assistants trust and cite.
Tracking & reporting
Monthly tracking of mentions, recommendations and share of voice against your competitors.
About this service
Search is changing. Be the answer.
Customers increasingly ask AI assistants questions like "best dental clinic in Abu Dhabi" or "which agency in Dubai does event coverage?" — and they get a short list, not ten blue links. If your brand isn't in that answer, you're invisible to the buyer at the exact moment they're deciding.
AI search optimisation (also called GEO or AEO) builds on solid SEO: a fast, well-structured website, clear facts about your business, credible mentions on trusted sites and reviews. We add the AI-specific layer — and track how often assistants mention and recommend you. For brands and leaders, accurate Wikipedia and knowledge panel information helps too.
Buyer’s guide
A first 90-day plan for AI visibility
AI search optimisation in Dubai is still new enough that many businesses do not know where to start. The good news is that, as with SEO, most of the early work is practical and measurable. A focused 90-day plan can quickly show whether ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand accurately, and what needs fixing before they start recommending you.
In the first month, the priority is a baseline. List the questions your customers really ask — "best accounting firm in Abu Dhabi", "family-friendly hotels in Dubai Marina" — in English and Arabic, and record how AI assistants answer them today. Note which competitors appear, which sources are cited and where facts about you are missing, outdated or simply wrong.
The second and third months focus on fixes that improve generative engine optimisation in the UAE:
- Make your name, services, locations and contact details consistent across the web.
- Rewrite key service pages to answer questions directly and clearly.
- Add FAQ, Organization and LocalBusiness schema where it is missing.
- Strengthen your Google Business Profile with accurate categories, photos and replies to reviews.
- Earn mentions in trusted directories, industry media and comparison articles.
At the end of the 90 days, repeat the same questions and compare. Visibility in AI answers rarely changes overnight, but you should see more accurate descriptions and more frequent mentions over the following months. Credibility signals matter too: a well-sourced presence through our Wikipedia and reputation services helps AI systems trust the facts, and a technically sound site from our web design team makes them easy to read.
Why A2Z
Traditional SEO is not enough
Ranking on Google still matters — AI assistants often draw on the same trusted pages. But AI answers also depend on how clearly your brand is described across the web, and on independent sources that confirm it. We work on both.
- Checks that AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) can read your site
- Schema markup and llms.txt set up correctly
- Content that answers real buyer questions directly
- Google Business Profile and review strategy
- Directory and PR citations on trusted sites
- Honest reporting — AI answers vary, so we track trends, not promises
How we work
Simple process.
Audit
Buyer prompts tested across AI assistants; gaps and competitors mapped.
Fix foundations
Technical access, schema, llms.txt and brand facts.
Build authority
Answer-ready content, citations, reviews and PR.
Track & improve
Monthly AI visibility reports and next actions.
Who we work with
Industries we serve
FAQ
Questions, answered.
What is AI search optimisation (GEO)?
Generative Engine Optimisation (GEO) is the work of making a brand visible and accurately described in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.
How do AI assistants decide which businesses to recommend?
They rely on information they can find and trust: clear websites, structured data, reviews, directory listings, press coverage and sources like Wikipedia. Brands that are described consistently across trusted sources are mentioned more often.
Is GEO different from SEO?
It builds on SEO. Good technical SEO and helpful content are the foundation; GEO adds brand-fact consistency, answer-focused content, citations on trusted sites and tracking of AI mentions.
Can you guarantee my business will appear in ChatGPT?
No one can guarantee AI answers — they change between users and over time. We measure your visibility before and after, and focus on the factors that improve your chances.
What is llms.txt?
llms.txt is a simple text file on your website that summarises your business and links to key pages for AI systems. It's quick to add and makes your site easier for AI tools to understand.
How do you measure visibility in AI assistants?
We build a fixed set of prompts based on real buyer questions, in English and Arabic, and run them regularly across major AI assistants. Each response is recorded to see whether your brand is mentioned, recommended or cited, and how competitors compare. Because AI answers vary, we look at trends over time rather than a single result.
Does AI search optimisation help with Arabic searches too?
Yes, and it often matters more because there is less high-quality Arabic content online. Clear Arabic service pages, consistent Arabic brand names and accurate details on Arabic-language directories help AI assistants answer Arabic questions correctly. We test prompts in both languages and treat Arabic visibility as its own goal, not an afterthought to English.
Related services
Ready to grow your brand in the UAE?
Tell us what you need. We reply within one working day with a few questions and a suggested next step.