Al Ain Oasis Holidays: a rebrand that drove 3.7K% more leads
A2Z delivered a full rebrand for Al Ain Oasis Holidays: a research-led identity for retail and corporate audiences, rolled out across guidelines, social, newsletter, collaterals, animation and a prestige website revamp. The results included 3.7K% more leads via the website, a 128% increase in organic traffic, 374% email subscriber growth and an 89% reduction in bounce rate.
The challenge
Al Ain Oasis Holidays had an outdated logo that no longer fitted the company it was becoming. As the business moved through its digital transformation, the old identity held it back online, and it was unable to win corporate clients, who expect a polished, credible brand before they commit. The company needed an identity that could work just as well for corporate buyers as for its retail customers.
The objective
Deliver a full rebrand across every touchpoint, including the brand guideline, social media, newsletter, collaterals and animation, plus a prestige website revamp. The new website had to present the refreshed identity at its best, appeal to corporate and retail visitors alike, and turn more of them into enquiries.
Our strategy
We began with research to understand both of the company's audiences: retail customers booking holidays and corporate clients looking for a dependable partner. The new identity was built to speak to both, balancing approachability with the credibility corporate buyers expect. A research-led approach means design choices are grounded in how real audiences perceive the brand rather than in personal taste, which makes the identity easier to defend and roll out.
The identity was then rolled out consistently across web, social, video and print, from the brand guideline and collaterals to animation, newsletter and a prestige website revamp. Seeing the same confident identity everywhere builds recognition and trust, and the revamped website gave that identity a fitting home. That consistency lifted organic traffic, time on site, email subscribers and social visits, and multiplied the leads arriving through the website.
What you can apply
- An outdated identity can cost you whole client segments; review your brand when your business model changes.
- Base a rebrand on audience research so it serves every customer group, not just one.
- Roll the new identity out across every touchpoint at once for a consistent, credible brand.
Questions, answered.
When should a company consider a rebrand?
A rebrand is worth considering when the current identity no longer reflects the business, for example after a digital transformation, a move into new customer segments, or when the brand looks dated next to competitors. If the logo or look is costing you clients, it is time to review it.
What does a full rebrand include?
A full rebrand typically covers the logo and visual identity, a brand guideline, and the application of the new look to every touchpoint: website, social media, newsletters, printed collaterals, video and animation. Rolling it out everywhere together keeps the brand consistent and credible.
Can one brand appeal to both retail and corporate customers?
Yes, if it is built on research into both audiences. The identity needs to feel approachable for individual customers while signalling the reliability and professionalism corporate buyers look for. Clear guidelines then help adapt tone and materials for each group without losing consistency.
Want results like these?
Tell us your goal. We reply within one working day with a few questions and a suggested next step.