Renaissance School: 500 leads in three weeks for a brand-new school
Renaissance School, a brand-new school at Dubai Sports City, had one month before term to win registrations. A 50% first-child discount, a dedicated landing page, a launch video and fast Google and social campaigns generated 500 leads in three weeks, with a 4.1% conversion rate during the campaign and 300% newsletter database growth.
The challenge
Renaissance School was a brand-new school with high fees and no track record for parents to rely on. It had just one month before term started, and by then most parents had already registered their children elsewhere. That combination is one of the hardest briefs in education marketing: a new name, a premium price and a shrinking pool of families still deciding, all against a fixed date that could not move.
The objective
The objective was to build awareness of the school at Dubai Sports City and drive new student registrations fast. With term approaching, every part of the campaign had to move families quickly from first hearing about the school to registering their interest, so that the school could open with new students on its roll.
Our strategy
The campaign was built around a clear, time-sensitive offer: a 50% first-child discount. A strong offer gives late-deciding parents a concrete reason to look again, even after they have registered elsewhere. We paired it with a dedicated landing page, so every click arrived on one focused page that explained the offer and made it easy to enquire, instead of sending parents into a general website where attention can drift.
A launch video introduced the school and helped parents picture it, which matters for a brand with no history. Google and social campaigns were built for speed, capturing parents actively searching for schools while reaching families on social platforms. The result was 500 leads in three weeks, a 4.1% conversion rate during the campaign and strong growth across Instagram, Facebook and the newsletter database.
What you can apply
- When time is short, lead with one clear offer that gives people a reason to act now.
- Send paid traffic to a dedicated landing page built around that single offer.
- Combine search ads for active demand with social ads and video for awareness.
Questions, answered.
How do you market a new school with little time before term?
Focus is essential. We recommend one compelling offer, a dedicated landing page, a short video that shows what the school is like, and paid search and social campaigns that launch quickly. Leads should be followed up promptly, because parents comparing schools late in the season make decisions fast.
Why use a dedicated landing page instead of the school website?
A dedicated landing page keeps parents focused on one message and one action. It removes menus and distractions, explains the offer clearly and puts the enquiry form front and centre. That focus usually improves conversion rates and makes campaign performance easier to measure and optimise.
Which channels work best for school admissions campaigns?
Google search captures parents already looking for schools, while social platforms build awareness among families in the right areas and age groups. Video helps a new school feel tangible, and newsletters keep interested parents engaged. Using these channels together covers both active demand and families who are not yet searching.
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