Finance House Group: six websites rebuilt, 30K pages migrated, zero rank lost
Finance House Group needed to rebuild six hard-to-update websites without losing search rankings. We delivered new WordPress builds with a complete migration plan: 6 websites fully revamped, 30K pages migrated with zero rank lost, 2.4K% more leads via the websites, 800% email subscriber growth and a 42% increase in organic traffic.
The challenge
Finance House Group operated six websites that were hard to update, which made day-to-day changes slow and kept content from staying current. The sites suffered from low lead flow and high bounce rates, and their security was weak, a serious concern for a financial services brand. On top of that, 30,000 pages had to be migrated to the new platform without losing the search rankings the group had built over time, so any rebuild had to protect existing visibility.
The objective
The objective was to rebuild the entire group's web presence so that every site was responsive on any device, properly secured and editable daily by the group's own team. The new websites had to turn more visitors into leads while keeping all of the search visibility the old pages had earned.
Our strategy
We rebuilt the group's websites as new WordPress builds, giving the team a platform they could update every day without technical bottlenecks. WordPress offers a familiar editing experience, flexible page templates and a mature ecosystem for security hardening, which addressed both the editing and the security problems at once. Each build was designed to be responsive, so visitors on mobile, tablet or desktop get a consistent experience that encourages them to stay and enquire.
The migration was planned as carefully as the design. A complete migration plan means mapping every old URL to its new home and redirecting it, so search engines and visitors land on the right page. Every page was moved and every ranking kept, which is why 30K pages could change platform with zero rank lost, while the new sites drove growth in leads, subscribers and organic traffic.
What you can apply
- Treat a website migration as an SEO project: map and redirect every URL before launch.
- Choose a platform your own team can edit daily, so content never goes stale.
- Responsive design and strong security are foundations for lead generation, not extras.
Questions, answered.
Can you migrate a large website without losing Google rankings?
Yes, provided the migration is planned properly. That means crawling the existing site, mapping every old URL to a new one, setting up permanent redirects, preserving key on-page elements and checking everything after launch. Rankings are lost when pages disappear or redirect to the wrong place, so nothing should be left unmapped.
Why rebuild several group websites at the same time?
Rebuilding a group's websites together allows a shared platform, consistent design standards and one approach to security and editing. Teams learn a single system, updates become faster, and the brands in the group present a coherent experience while each site keeps its own content and purpose.
Is WordPress suitable for financial services websites?
WordPress can work well for financial services when it is built and maintained properly. Careful hosting, regular updates, security hardening and limited, well-chosen plugins reduce risk, while its editor lets marketing teams publish updates daily without waiting on developers. The key is disciplined build quality rather than the platform alone.
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