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Entertainment · Awards ceremony
Joy Awards 2027
Expected January 2027 (dates TBC) · Venue TBC. Everything you need to know about Joy Awards 2027 — and how to turn your presence there into weeks of content.
In short
Joy Awards 2027 is expected in Riyadh in January 2027, although the date has not yet been announced. Organised by the General Entertainment Authority with MBC, the awards honour Arab and international stars in film, music, series and sport, voted for by the public. A2Z Digital can plan photo, video and social coverage for sponsors and brands at the Joy Awards — share your dates to confirm crew availability.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected January 2027 (dates TBC) Dates TBC
- Venue
- Venue TBC, Riyadh
- Organiser
- General Entertainment Authority, with MBC
- Category
- Entertainment · Awards ceremony
- Official website
- riyadhseason.com
6thedition held January 2026
18 Jandate of the 2026 ceremony
Public voteselects most winners
MBC & Shahidbroadcast partners (2026)
About the event
What is Joy Awards?
The Joy Awards are an annual entertainment awards ceremony held in Riyadh by the General Entertainment Authority as part of the Riyadh Season calendar. The public votes across categories covering cinema, series, music, sport and social media, and the evening includes honorary awards and performances. The ceremony is broadcast on MBC channels and the Shahid platform.
The sixth edition was held on 18 January 2026 with international guests and performers including Katy Perry and Robbie Williams. A 2027 date had not been announced at the time of writing. For sponsors and fashion, beauty and lifestyle brands, red-carpet photography and quick social edits are central to the value of being involved.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Joy Awards for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Joy Awards in Saudi Arabia — with same-day content for your social channels and PR.
Night & show video
Low-light video during shows, fireworks and performances.
Content days across the season
Scheduled shoots so your feed stays fresh for weeks.
Seasonal campaigns
Content planned around national days, holidays and peak weekends.
F&B & retail reels
Food, product and crowd reels for vendors and brands.
Influencer visits
Creator invitations and coverage to bring footfall.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Joy Awards.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Joy Awards
Advice from our event crews for making your presence count online.
- Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
- Shoot at golden hour. Outdoor events look best at sunset and after dark.
- Show the people. Families, performers and craftspeople make more engaging content.
- Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ
Joy Awards questions
When is Joy Awards 2027?
Exact dates for Joy Awards 2027 have not been announced yet. Based on previous editions it is expected around January 2027. We will update this page when the organiser confirms.
Where is Joy Awards held?
Joy Awards is held at Venue TBC, Riyadh.
Who organises Joy Awards?
Joy Awards 2027 is organised by General Entertainment Authority, with MBC. Check the official website for tickets, registration and exhibitor information.
When are the Joy Awards 2027?
The date had not been announced at the time of writing. Recent ceremonies have taken place in Riyadh in mid to late January.
Can A2Z Digital cover our brand at Joy Awards?
Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at Joy Awards.
More Saudi Arabia events
Also see: Abu Dhabi events · Dubai events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Joy Awards 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Joy Awards?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.