Sponsor activation coverage
Photo and video of your branding, fan zone or activation at the venue.
Motorsport · Rally raid
Dakar Rally 2027
1–15 January 2027 · Start and finish at King Abdullah Economic City (KAEC). Everything you need to know about Dakar Rally 2027 — and how to turn your presence there into weeks of content.
In short
The Dakar Rally 2027 runs from 1 to 15 January 2027 on a loop route across Saudi Arabia, starting and finishing at King Abdullah Economic City. Organised by ASO and Saudi Motorsport Company, it is the world's best-known rally raid. A2Z Digital can plan photo, video and social coverage for teams and sponsors at the Dakar Rally — share your dates to confirm crew availability.
Details checked against official sources · Updated- Dates
- 1–15 January 2027
- Venue
- Start and finish at King Abdullah Economic City (KAEC), Loop route across Saudi Arabia
- Organiser
- Amaury Sport Organisation (ASO) and Saudi Motorsport Company
- Category
- Motorsport · Rally raid
- Official website
- www.dakar.com
5,320 kmtimed special stages (2027)
3new stages (2027)
15days (2027)
KAECstart and finish (2027)
About the event
What is Dakar Rally?
The Dakar Rally is a two-week off-road endurance race for cars, motorcycles, trucks and other classes. The 2027 edition is a full loop that starts and finishes at King Abdullah Economic City, with a strong focus on the Red Sea region. It includes three entirely new stages, more sand and less rocky terrain, and keeps the traditional marathon stage format.
Organisers describe the 2027 route as the longest of the Saudi era, with 5,320 km of timed special stages. Teams and sponsors operate in remote locations and need content that reaches fans daily. Bivouac stories, start and finish ceremonies, vehicle shots and short behind-the-scenes clips are the content that keeps partners visible during the race.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Dakar Rally for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Dakar Rally in Saudi Arabia — with same-day content for your social channels and PR.
Hospitality & VIP events
Discreet coverage of guests and hosts in suites and private areas.
Fan & atmosphere content
Crowd, colour and energy that makes followers wish they were there.
Athlete & ambassador content
Coverage of meet-and-greets and ambassador appearances you arrange.
Same-day reels
Edited clips delivered the same day for peak reach.
Campaign content
Stills and footage your brand can reuse after the event.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Dakar Rally.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Dakar Rally
Advice from our event crews for making your presence count online.
- Check media rules. Filming of competition is controlled by rights holders — we focus on your activation and guests.
- Book early. Big sports weeks are peak season for crews in the UAE.
- Plan the golden hour. Schedule key moments around sunset for the best light.
- Post fast. Sports content peaks quickly — same-day delivery keeps you in the conversation.
FAQ
Dakar Rally questions
When is Dakar Rally 2027?
Dakar Rally 2027 takes place on 1–15 January 2027.
Where is Dakar Rally held?
Dakar Rally is held at Start and finish at King Abdullah Economic City (KAEC), Loop route across Saudi Arabia.
Who organises Dakar Rally?
Dakar Rally 2027 is organised by Amaury Sport Organisation (ASO) and Saudi Motorsport Company. Check the official website for tickets, registration and exhibitor information.
Where does the Dakar Rally 2027 start and finish?
Both the start and finish are at King Abdullah Economic City, on a loop route across Saudi Arabia.
Can A2Z Digital cover our brand at Dakar Rally?
Yes. A2Z Digital provides sponsor activation coverage, hospitality & vip events, fan & atmosphere content and same-day social content for brands, exhibitors and sponsors at Dakar Rally.
More Saudi Arabia events
Also see: Abu Dhabi events · Dubai events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Dakar Rally 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Dakar Rally?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.