Forever Is Now 06 2026

What is Forever Is Now?

Forever Is Now is an annual open-air exhibition that sets contemporary art in dialogue with the Giza plateau. Art D'Égypte describes it as the first and largest contemporary art exhibition of its kind at the site. The sixth edition brings together artists from France, the United States, China, Jamaica, the United Kingdom and Egypt, and is led primarily by women artists. The exhibition runs for more than three weeks in November 2026, giving visitors time to see the works in changing light across the plateau.

The exhibition attracts collectors, curators, diplomats, tourists, students and international press, and its installations are among the most photographed cultural moments in Egypt each year. Partner brands and patrons gain most from professional photography, cinematic video and social content captured on the plateau. Images from previous editions have travelled widely across international media and social platforms, helping to position Giza as a venue for contemporary culture. Brands supporting the exhibition can extend their involvement through carefully planned photography, short films and social storytelling that respects the heritage setting and site rules.