Sponsor activation coverage
Photo and video of your branding, fan zone or activation at the venue.
Rugby & multi-sport · Festival
Emirates Dubai 7s 2026
27–29 November 2026 · The Sevens Stadium. Everything you need to know about Emirates Dubai 7s 2026 — and how to turn your presence there into weeks of content.
In short
Emirates Dubai 7s 2026 takes place from 27 to 29 November 2026 at The Sevens Stadium, Dubai. The three-day festival hosts the opening round of the HSBC SVNS series alongside community tournaments in rugby, Gaelic football, netball, cricket, padel and fitness, plus live music. A2Z Digital offers action photography, fan and hospitality coverage, and social content for sponsors and teams.
Details checked against official sources · Updated- Dates
- 27–29 November 2026
- Venue
- The Sevens Stadium, Al Ain Road, Dubai
- Organiser
- Emirates Dubai 7s
- Category
- Rugby & multi-sport · Festival
- Official website
- www.emiratesdubai7s.com
88,000+attendees (2025)
6sports on the programme (2026)
3festival days
HSBC SVNSopening round of the series
About the event
What is Emirates Dubai 7s?
Emirates Dubai 7s is one of the UAE's biggest sports and entertainment weekends. International men's and women's rugby sevens teams open the HSBC SVNS season, while thousands of amateur players compete across six sports on the surrounding pitches. Evening concerts, food areas and an expanded children's zone with rides make it a full family festival. The event has been part of Dubai's winter calendar for decades, and it attracts both residents and visiting fans.
More than 88,000 people attended in 2025. Sponsors, hospitality hosts and competing clubs all want to capture the energy of the weekend: pitch-side action shots, crowd and fan moments, branded activations and quick highlight reels that can be posted while the tournament is still under way. Teams also want photos for their own clubs and players.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Emirates Dubai 7s for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Emirates Dubai 7s in Dubai — with same-day content for your social channels and PR.
Hospitality & VIP events
Discreet coverage of guests and hosts in suites and private areas.
Fan & atmosphere content
Crowd, colour and energy that makes followers wish they were there.
Athlete & ambassador content
Coverage of meet-and-greets and ambassador appearances you arrange.
Same-day reels
Edited clips delivered the same day for peak reach.
Campaign content
Stills and footage your brand can reuse after the event.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Emirates Dubai 7s.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Emirates Dubai 7s
Advice from our event crews for making your presence count online.
- Check media rules. Filming of competition is controlled by rights holders — we focus on your activation and guests.
- Book early. Big sports weeks are peak season for crews in the UAE.
- Plan the golden hour. Schedule key moments around sunset for the best light.
- Post fast. Sports content peaks quickly — same-day delivery keeps you in the conversation.
FAQ
Emirates Dubai 7s questions
When is Emirates Dubai 7s 2026?
Emirates Dubai 7s 2026 takes place on 27–29 November 2026.
Where is Emirates Dubai 7s held?
Emirates Dubai 7s is held at The Sevens Stadium, Al Ain Road, Dubai.
Who organises Emirates Dubai 7s?
Emirates Dubai 7s 2026 is organised by Emirates Dubai 7s. Check the official website for tickets, registration and exhibitor information.
Which sports are played at Emirates Dubai 7s 2026?
Rugby sevens, Gaelic football, netball, cricket, padel and fitness competitions, alongside the HSBC SVNS international rugby series.
Can A2Z Digital cover our brand at Emirates Dubai 7s?
Yes. A2Z Digital provides sponsor activation coverage, hospitality & vip events, fan & atmosphere content and same-day social content for brands, exhibitors and sponsors at Emirates Dubai 7s.
More Dubai events
Also see: Abu Dhabi events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Emirates Dubai 7s 2026. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Emirates Dubai 7s?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.