Real estate · Consumer property show

International Real Estate & Investment Show (IREIS) 2027

Expected September 2027 (dates TBC) · ADNEC Centre Abu Dhabi. Everything you need to know about International Real Estate & Investment Show (IREIS) 2027 — and how to turn your presence there into weeks of content.

In short

IREIS, the International Real Estate & Investment Show, is Abu Dhabi's largest property sales exhibition, held at ADNEC Centre Abu Dhabi and organised by Dome Exhibitions. The 2027 edition is expected in September 2027, with dates to be confirmed. A2Z Digital offers stand photography, project videos and social content for developers, brokers and sponsors.

Dates not yet announced — expected timing based on previous editions · Updated
Dates
Expected September 2027 (dates TBC) Dates TBC
Venue
ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi
Organiser
Dome Exhibitions
Category
Real estate · Consumer property show
Official website
realestateshow.ae
15thedition held in 2026
3,000+expected attendees (2026 edition)
3 daysshow length (2026)
UAE-widedevelopers from across the emirates
About the event

What is IREIS?

IREIS brings property developers, brokers and consultants face to face with buyers and investors rather than trade visitors. It showcases projects from Abu Dhabi and across the UAE, as well as international property. The show is approved by the Department of Culture and Tourism – Abu Dhabi. Its 15th edition took place from 17 to 19 September 2026, so the 2027 edition is expected around the same time.

Organisers expected more than 3,000 attendees at the 2026 edition, held during a strong period for Abu Dhabi property sales. Because visitors come ready to compare projects, developers benefit from clear project videos, stand photos and fast social posts that keep buyers engaged after the show and support lead follow-up.

Who takes part

Who you'll meet there

Property developersReal estate brokersHome buyers and end usersLocal and international investorsMortgage providers and banksProperty consultantsExpat residentsGovernment real estate bodies
Exhibiting, sponsoring or hosting?

We can cover IREIS for you

A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at IREIS in Abu Dhabi — with same-day content for your social channels and PR.

01

Stand & model photography

Sharp photos of your stand, models and sales team.

02

Project walkthrough videos

Short videos presenting your projects and products.

03

Launch & signing coverage

Coverage of launches, handovers and agreements.

04

Executive interviews

Developer and leadership interviews for LinkedIn and YouTube.

05

Lead-gen ad content

Clips cut for Meta and Google lead campaigns after the show.

06

Recap film

A highlight film for your website and investor decks.

Your content plan

Before, during & after

Before

Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at IREIS.

During

Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.

After

Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.

All year

Reuse the footage in social media and lead generation campaigns until next year's edition.

Practical tips

Get more from IREIS

Advice from our event crews for making your presence count online.

  • Film your launch moment. If you're launching a project, plan the reveal with us.
  • Capture buyer interest. Busy stands build trust — we time shots for peak hours.
  • Reuse in ads. Plan footage you can run in lead generation campaigns.
  • Bilingual captions. Buyers come from across the region — post in Arabic and English.
FAQ

IREIS questions

When is International Real Estate & Investment Show (IREIS) 2027?

Exact dates for International Real Estate & Investment Show (IREIS) 2027 have not been announced yet. Based on previous editions it is expected around September 2027. We will update this page when the organiser confirms.

Where is IREIS held?

IREIS is held at ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi.

Who organises IREIS?

International Real Estate & Investment Show (IREIS) 2027 is organised by Dome Exhibitions. Check the official website for tickets, registration and exhibitor information.

Who is IREIS for?

Mainly property buyers and investors, who meet developers, brokers and consultants directly, rather than trade-only visitors.

Can A2Z Digital cover our brand at IREIS?

Yes. A2Z Digital provides stand & model photography, project walkthrough videos, launch & signing coverage and same-day social content for brands, exhibitors and sponsors at IREIS.

More Abu Dhabi events

Also see: Dubai events · Saudi Arabia events · Egypt events.

A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of International Real Estate & Investment Show (IREIS) 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.

Taking part in IREIS?

Tell us your dates and stand or venue. We reply within one working day with a coverage plan.

Request a proposal

Tell us what you need — we reply within one working day.

Fill in the short form and we'll come back with a few questions and a suggested next step. No commitment, no sales call required.

  • Bilingual Arabic/English team, offices in Dubai and Cairo
  • Working with brands in the UAE, Saudi Arabia and Egypt
  • A written plan with clear numbers before we start

Get in touch

We reply within one working day with a few questions and a suggested next step. No sales call required.

info@a2zdigital.ae +971 55 570 4233 (UAE) +20 102 898 0790 (Egypt) WhatsApp WhatsApp Egypt Dubai · Cairo Instagram LinkedIn Facebook