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Education · Higher education fair
Najah Abu Dhabi 2027
Expected October 2027 (dates TBC) · ADNEC Centre Abu Dhabi. Everything you need to know about Najah Abu Dhabi 2027 — and how to turn your presence there into weeks of content.
In short
Najah Abu Dhabi is the UAE capital's long-running higher education fair, held each October at ADNEC Centre Abu Dhabi and organised by Informa Connect. The 2027 edition is expected in October 2027, with dates to be confirmed. A2Z Digital offers stand photography, student-facing reels and social content for universities, education bodies and sponsors.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected October 2027 (dates TBC) Dates TBC
- Venue
- ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi
- Organiser
- Informa Connect
- Category
- Education · Higher education fair
- Official website
- informaconnect.com
20thedition held in 2026
100+universities (2026 edition)
20+countries represented (2026)
30+seminar sessions (2026)
About the event
What is Najah Abu Dhabi?
Najah Abu Dhabi connects students and parents with universities, scholarship providers, vocational institutes and language centres. Visitors can speak to admissions teams directly and attend seminars on applications and scholarships. The 20th edition ran from 18 to 21 October 2026 with the support of the Ministry of Education, and the 2025 edition was also held in October, so October 2027 is expected.
The 2026 edition featured more than 100 universities from over 20 countries and 30-plus seminar sessions. Universities compete for the attention of the same students, so short reels, campus-style stand content and quick stories help them reach students on the social platforms they use most, before and after the fair.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Najah Abu Dhabi for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Najah Abu Dhabi in Abu Dhabi — with same-day content for your social channels and PR.
Interview videos
Short, authentic interviews with your people, students or graduates.
Announcement coverage
Photos and video of scholarships, MoUs and VIP visits.
Arabic-first reels
Vertical clips with Arabic and English captions.
Live stories
Real-time stories that drive visitors to your stand.
Recap film
A highlight film for your website and recruitment campaigns.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Najah Abu Dhabi.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Najah Abu Dhabi
Advice from our event crews for making your presence count online.
- Give people a reason to stop. A quiz, draw or demo corner gives us something worth filming.
- Get consent right. We manage filming consent, especially for younger visitors.
- Post in Arabic. Many visitors research in Arabic — bilingual captions widen your reach.
- Reuse all season. Plan the shoot so clips can run in ads for months.
FAQ
Najah Abu Dhabi questions
When is Najah Abu Dhabi 2027?
Exact dates for Najah Abu Dhabi 2027 have not been announced yet. Based on previous editions it is expected around October 2027. We will update this page when the organiser confirms.
Where is Najah Abu Dhabi held?
Najah Abu Dhabi is held at ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi.
Who organises Najah Abu Dhabi?
Najah Abu Dhabi 2027 is organised by Informa Connect. Check the official website for tickets, registration and exhibitor information.
Is Najah Abu Dhabi free to visit?
Visitor registration has been free in recent editions; students register online in advance.
Can A2Z Digital cover our brand at Najah Abu Dhabi?
Yes. A2Z Digital provides stand & team photography, interview videos, announcement coverage and same-day social content for brands, exhibitors and sponsors at Najah Abu Dhabi.
More Abu Dhabi events
Also see: Dubai events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Najah Abu Dhabi 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Najah Abu Dhabi?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.