Sponsor activation coverage
Photo and video of your branding, fan zone or activation at the venue.
Tennis · Exhibition tournament
Six Kings Slam 2027
Expected October 2027 (dates TBC) · Venue TBC (2026: ANB Arena). Everything you need to know about Six Kings Slam 2027 — and how to turn your presence there into weeks of content.
In short
The Six Kings Slam is an invitational tennis tournament in Riyadh featuring six of the world's top men's players. It has been held each October as part of Riyadh Season since 2024, and the 2026 edition runs on 21, 22 and 24 October. A2Z Digital can plan photo, video and social coverage for sponsors and partners at the Six Kings Slam — share your dates to confirm crew availability.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected October 2027 (dates TBC) Dates TBC
- Venue
- Venue TBC (2026: ANB Arena), Riyadh
- Organiser
- General Entertainment Authority (Riyadh Season)
- Category
- Tennis · Exhibition tournament
- Official website
- riyadhseason.com
6players
2024first edition
3match days (2026)
Netflixglobal stream (2026)
About the event
What is Six Kings Slam?
The Six Kings Slam started in 2024 as a headline sports event of Riyadh Season. It uses a short knockout format with six players. Jannik Sinner won the 2024 and 2025 editions. The 2026 edition is set for 21, 22 and 24 October at ANB Arena, with Sinner, Carlos Alcaraz, Novak Djokovic, Alexander Zverev, Taylor Fritz and Alex de Minaur, and is streamed on Netflix. A 2027 edition is expected in October, subject to announcement.
The event combines elite tennis with a premium entertainment setting, attracting celebrities, VIP guests and international media. Sponsors and hospitality partners need fast, high-quality photos and short video clips of arrivals, courtside moments, guest experiences and brand placements, ready to share on social channels while global attention on Riyadh is at its highest.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Six Kings Slam for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Six Kings Slam in Saudi Arabia — with same-day content for your social channels and PR.
Hospitality & VIP events
Discreet coverage of guests and hosts in suites and private areas.
Fan & atmosphere content
Crowd, colour and energy that makes followers wish they were there.
Athlete & ambassador content
Coverage of meet-and-greets and ambassador appearances you arrange.
Same-day reels
Edited clips delivered the same day for peak reach.
Campaign content
Stills and footage your brand can reuse after the event.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Six Kings Slam.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Six Kings Slam
Advice from our event crews for making your presence count online.
- Check media rules. Filming of competition is controlled by rights holders — we focus on your activation and guests.
- Book early. Big sports weeks are peak season for crews in the UAE.
- Plan the golden hour. Schedule key moments around sunset for the best light.
- Post fast. Sports content peaks quickly — same-day delivery keeps you in the conversation.
FAQ
Six Kings Slam questions
When is Six Kings Slam 2027?
Exact dates for Six Kings Slam 2027 have not been announced yet. Based on previous editions it is expected around October 2027. We will update this page when the organiser confirms.
Where is Six Kings Slam held?
Six Kings Slam is held at Venue TBC (2026: ANB Arena), Riyadh.
Who organises Six Kings Slam?
Six Kings Slam 2027 is organised by General Entertainment Authority (Riyadh Season). Check the official website for tickets, registration and exhibitor information.
Is the Six Kings Slam part of Riyadh Season?
Yes. It has been held during Riyadh Season each October since 2024.
Can A2Z Digital cover our brand at Six Kings Slam?
Yes. A2Z Digital provides sponsor activation coverage, hospitality & vip events, fan & atmosphere content and same-day social content for brands, exhibitors and sponsors at Six Kings Slam.
More Saudi Arabia events
Also see: Abu Dhabi events · Dubai events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Six Kings Slam 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Six Kings Slam?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.