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Entertainment · City season
Riyadh Season 2027
Expected from October 2027 (dates TBC) · Boulevard City, Boulevard World and zones across the city. Everything you need to know about Riyadh Season 2027 — and how to turn your presence there into weeks of content.
In short
Riyadh Season is the capital's annual entertainment season, with themed zones, concerts, boxing, wrestling, tennis and family attractions. The 2026 season opens on 21 October for ten weeks, so the 2027 season is expected to start in October 2027. A2Z Digital can plan photo, video and social coverage for sponsors and venues during Riyadh Season — share your dates to confirm crew availability.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected from October 2027 (dates TBC) Dates TBC
- Venue
- Boulevard City, Boulevard World and zones across the city, Riyadh
- Organiser
- General Entertainment Authority (GEA)
- Category
- Entertainment · City season
- Official website
- riyadhseason.com
Oct–Decmain season months
11zones (2025 season)
10 weekslength of 2026 season
2019first season
About the event
What is Riyadh Season?
Riyadh Season is organised by the General Entertainment Authority as part of the Saudi Seasons programme. It first ran in 2019. The sixth season opened on 10 October 2025 across 11 zones, and the seventh season, under the slogan 'Big Time', opens on 21 October 2026 and runs for ten weeks. Its main zones include Boulevard World, Boulevard City and Wonder Garden, alongside sports nights, concerts and theatre.
The 2024–25 season reported around 20 million visitors. Thousands of companies take part as sponsors, operators, restaurants and retailers. Because the season runs for weeks and changes often, brands benefit from a steady flow of photos, reels and recap videos that keep their presence visible from opening night to the final weekend.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Riyadh Season for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Riyadh Season in Saudi Arabia — with same-day content for your social channels and PR.
Night & show video
Low-light video during shows, fireworks and performances.
Content days across the season
Scheduled shoots so your feed stays fresh for weeks.
Seasonal campaigns
Content planned around national days, holidays and peak weekends.
F&B & retail reels
Food, product and crowd reels for vendors and brands.
Influencer visits
Creator invitations and coverage to bring footfall.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Riyadh Season.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Riyadh Season
Advice from our event crews for making your presence count online.
- Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
- Shoot at golden hour. Outdoor events look best at sunset and after dark.
- Show the people. Families, performers and craftspeople make more engaging content.
- Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ
Riyadh Season questions
When is Riyadh Season 2027?
Exact dates for Riyadh Season 2027 have not been announced yet. Based on previous editions it is expected around October 2027. We will update this page when the organiser confirms.
Where is Riyadh Season held?
Riyadh Season is held at Boulevard City, Boulevard World and zones across the city, Riyadh.
Who organises Riyadh Season?
Riyadh Season 2027 is organised by General Entertainment Authority (GEA). Check the official website for tickets, registration and exhibitor information.
When does Riyadh Season usually start?
Recent seasons have opened in October: 10 October in 2025 and 21 October in 2026. The 2027 start date has not been announced.
Can A2Z Digital cover our brand at Riyadh Season?
Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at Riyadh Season.
More Saudi Arabia events
Also see: Abu Dhabi events · Dubai events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Riyadh Season 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Riyadh Season?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.