Entertainment · City season

Jeddah Season 2027

Expected summer 2027 (dates TBC) · City Walk, Jeddah Promenade and other zones. Everything you need to know about Jeddah Season 2027 — and how to turn your presence there into weeks of content.

In short

Jeddah Season is the Red Sea city's annual entertainment season, with concerts, shows, family attractions and marine-themed events across several zones. The 2026 edition was under way in summer 2026, so the 2027 season is expected to open in summer 2027. A2Z Digital can plan photo, video and social coverage for brands taking part in Jeddah Season — share your dates to confirm crew availability.

Dates not yet announced — expected timing based on previous editions · Updated
Dates
Expected summer 2027 (dates TBC) Dates TBC
Venue
City Walk, Jeddah Promenade and other zones, Jeddah
Organiser
General Entertainment Authority (Saudi Seasons)
Category
Entertainment · City season
Official website
www.visitsaudi.com
2019first edition
4main zones (2026)
Summerusual opening
Multi-weekseason format
About the event

What is Jeddah Season?

Jeddah Season is one of the Saudi Seasons, a national programme of city festivals. It first ran in 2019 and has been held each year since 2024. The 2026 edition was running in July 2026 across City Walk, Jeddah Promenade, the Jeddah Corniche Circuit and Jeddah Yacht Club, with shows, exhibitions and family activities. The 2025 season ran from July into December, so the 2027 edition is expected to start in summer 2027.

The season mixes live entertainment with the city's heritage, sea front and dining scene. Sponsors, venues, restaurants and retail brands use it to reach residents and visitors over a long period. Regular photo and video content across the season keeps brand channels active and gives partners material for paid and organic campaigns.

Who takes part

Who you'll meet there

Families and residentsDomestic and GCC touristsEvent sponsorsRestaurants and cafésRetail brandsHotels and hospitalityPerformers and promotersTourism authorities
Exhibiting, sponsoring or hosting?

We can cover Jeddah Season for you

A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Jeddah Season in Saudi Arabia — with same-day content for your social channels and PR.

01

Stall & pavilion photography

Beautiful images of your space, products and visitors — day and night.

02

Night & show video

Low-light video during shows, fireworks and performances.

03

Content days across the season

Scheduled shoots so your feed stays fresh for weeks.

04

Seasonal campaigns

Content planned around national days, holidays and peak weekends.

05

F&B & retail reels

Food, product and crowd reels for vendors and brands.

06

Influencer visits

Creator invitations and coverage to bring footfall.

Your content plan

Before, during & after

Before

Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Jeddah Season.

During

Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.

After

Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.

All year

Reuse the footage in social media and lead generation campaigns until next year's edition.

Practical tips

Get more from Jeddah Season

Advice from our event crews for making your presence count online.

  • Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
  • Shoot at golden hour. Outdoor events look best at sunset and after dark.
  • Show the people. Families, performers and craftspeople make more engaging content.
  • Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ

Jeddah Season questions

When is Jeddah Season 2027?

Exact dates for Jeddah Season 2027 have not been announced yet. Based on previous editions it is expected around July 2027. We will update this page when the organiser confirms.

Where is Jeddah Season held?

Jeddah Season is held at City Walk, Jeddah Promenade and other zones, Jeddah.

Who organises Jeddah Season?

Jeddah Season 2027 is organised by General Entertainment Authority (Saudi Seasons). Check the official website for tickets, registration and exhibitor information.

When does Jeddah Season usually take place?

It usually opens in the summer. The 2025 season ran from July into December, and the 2026 season was under way by July 2026. Dates for 2027 have not been announced.

Can A2Z Digital cover our brand at Jeddah Season?

Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at Jeddah Season.

More Saudi Arabia events

Also see: Abu Dhabi events · Dubai events · Egypt events.

A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Jeddah Season 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.

Taking part in Jeddah Season?

Tell us your dates and stand or venue. We reply within one working day with a coverage plan.

Request a proposal

Tell us what you need — we reply within one working day.

Fill in the short form and we'll come back with a few questions and a suggested next step. No commitment, no sales call required.

  • Bilingual Arabic/English team, offices in Dubai and Cairo
  • Working with brands in the UAE, Saudi Arabia and Egypt
  • A written plan with clear numbers before we start

Get in touch

We reply within one working day with a few questions and a suggested next step. No sales call required.

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