Sponsor activation coverage
Photo and video of your branding, fan zone or activation at the venue.
Rugby sevens · Sports festival
Emirates Dubai 7s 2027
Expected late November or early December 2027 (dates TBC) · The Sevens Stadium. Everything you need to know about Emirates Dubai 7s 2027 — and how to turn your presence there into weeks of content.
In short
Emirates Dubai 7s 2027 is the next edition of Dubai's large rugby sevens and multi-sport festival, expected at The Sevens Stadium in late November or early December 2027 (dates TBC). It hosts a round of World Rugby's HSBC SVNS Series. A2Z Digital offers sponsor activation coverage, crowd and action photography, and live social media content for brands and partners.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected late November or early December 2027 (dates TBC) Dates TBC
- Venue
- The Sevens Stadium, Al Ain Road, Dubai
- Organiser
- Emirates Dubai 7s (festival organisers), with World Rugby's HSBC SVNS Series
- Category
- Rugby sevens · Sports festival
- Official website
- emiratesdubai7s.com
88,000+Attendees (2025)
6Sports on the 2026 programme
3Festival days
HSBC SVNSWorld Rugby series round
About the event
What is Emirates Dubai 7s?
The Emirates Dubai 7s combines international rugby sevens with amateur tournaments, family activities and live music over one weekend. Alongside the HSBC SVNS Series rugby, the 2026 programme includes netball, cricket, padel, fitness and, for the first time, Gaelic football. The 2026 edition runs on 27–29 November 2026 at The Sevens Stadium. The 2027 edition is expected in the same late-November to early-December window, but dates are not yet confirmed.
The National reported more than 88,000 attendees at the 2025 edition. With big crowds, fast-moving action and many brand activations over three days, sponsors need a crew that can capture on-pitch moments, fan zones and hospitality at once, and turn them into posts quickly while the weekend is still trending.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Emirates Dubai 7s for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Emirates Dubai 7s in Dubai — with same-day content for your social channels and PR.
Hospitality & VIP events
Discreet coverage of guests and hosts in suites and private areas.
Fan & atmosphere content
Crowd, colour and energy that makes followers wish they were there.
Athlete & ambassador content
Coverage of meet-and-greets and ambassador appearances you arrange.
Same-day reels
Edited clips delivered the same day for peak reach.
Campaign content
Stills and footage your brand can reuse after the event.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Emirates Dubai 7s.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Emirates Dubai 7s
Advice from our event crews for making your presence count online.
- Check media rules. Filming of competition is controlled by rights holders — we focus on your activation and guests.
- Book early. Big sports weeks are peak season for crews in the UAE.
- Plan the golden hour. Schedule key moments around sunset for the best light.
- Post fast. Sports content peaks quickly — same-day delivery keeps you in the conversation.
FAQ
Emirates Dubai 7s questions
When is Emirates Dubai 7s 2027?
Exact dates for Emirates Dubai 7s 2027 have not been announced yet. Based on previous editions it is expected around November 2027. We will update this page when the organiser confirms.
Where is Emirates Dubai 7s held?
Emirates Dubai 7s is held at The Sevens Stadium, Al Ain Road, Dubai.
Who organises Emirates Dubai 7s?
Emirates Dubai 7s 2027 is organised by Emirates Dubai 7s (festival organisers), with World Rugby's HSBC SVNS Series. Check the official website for tickets, registration and exhibitor information.
Is Dubai 7s only rugby?
No. Rugby sevens is the centrepiece, but the festival also includes community tournaments in other sports, family zones and live entertainment.
Can A2Z Digital cover our brand at Emirates Dubai 7s?
Yes. A2Z Digital provides sponsor activation coverage, hospitality & vip events, fan & atmosphere content and same-day social content for brands, exhibitors and sponsors at Emirates Dubai 7s.
More Dubai events
Also see: Abu Dhabi events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Emirates Dubai 7s 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Emirates Dubai 7s?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.