Product walkaround videos
Smooth walkarounds of vehicles, vessels or aircraft for listings and social.
Automotive · Aftermarket
Automechanika Dubai 2027
Expected November 2027 (dates TBC) · Dubai Exhibition Centre, Expo City Dubai. Everything you need to know about Automechanika Dubai 2027 — and how to turn your presence there into weeks of content.
In short
Automechanika Dubai 2027 is the next edition of the Middle East's largest automotive aftermarket trade show, expected in November 2027 at Dubai Exhibition Centre, Expo City Dubai (dates TBC). It is organised by Messe Frankfurt. A2Z Digital offers product photography, demo videos and live social media coverage for parts makers, distributors and country pavilions.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected November 2027 (dates TBC) Dates TBC
- Venue
- Dubai Exhibition Centre, Expo City Dubai, Expo City, Dubai
- Organiser
- Messe Frankfurt Middle East
- Category
- Automotive · Aftermarket
- Official website
- automechanika-dubai.ae.messefrankfurt.com
2,273Exhibitors (2025)
50,408Visitors (2025)
162Visitor countries (2025)
63Exhibitor countries (2025)
About the event
What is Automechanika Dubai?
Automechanika Dubai covers parts and components, tyres, workshop equipment, accessories, repair and maintenance, and electric drive technology, serving buyers from the Middle East, Africa, Asia and the CIS. The 2025 edition ran on 9–11 December 2025 at Dubai World Trade Centre. From 2026 the show moves to Dubai Exhibition Centre, Expo City Dubai, with the 2026 edition on 10–12 November 2026. The 2027 edition is expected in November; dates are not yet published.
Messe Frankfurt reported 2,273 exhibitors from 63 countries and 50,408 visitors from 162 countries at the 2025 edition, across 20 halls. The show is heavily export-driven. Exhibitors benefit from clear product videos, multilingual captions and stand photography they can send to distributors in markets such as Saudi Arabia, Iraq and Africa after the event.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Automechanika Dubai for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Automechanika Dubai in Dubai — with same-day content for your social channels and PR.
Detail & lifestyle photography
Materials, finishes and lifestyle shots that sell the experience.
Launch & VIP coverage
Coverage of launches, handovers and VIP visits.
Demo & display footage
Video from demos, displays or trials where permitted.
Reels for social
Short vertical clips cut for Instagram and TikTok.
Recap film
A highlight film for your website and dealers.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Automechanika Dubai.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Automechanika Dubai
Advice from our event crews for making your presence count online.
- Shoot before doors open. Products look best without crowds — we schedule early shoots.
- Check filming rules. Flying displays, drones and on-water filming need permissions.
- Film for listings. Walkaround videos can go straight onto your sales listings.
- Plan the launch. Share reveal times so we're in position.
FAQ
Automechanika Dubai questions
When is Automechanika Dubai 2027?
Exact dates for Automechanika Dubai 2027 have not been announced yet. Based on previous editions it is expected around November 2027. We will update this page when the organiser confirms.
Where is Automechanika Dubai held?
Automechanika Dubai is held at Dubai Exhibition Centre, Expo City Dubai, Expo City, Dubai.
Who organises Automechanika Dubai?
Automechanika Dubai 2027 is organised by Messe Frankfurt Middle East. Check the official website for tickets, registration and exhibitor information.
Has Automechanika Dubai changed venue?
Yes. The 2025 edition was at Dubai World Trade Centre; from 2026 the show is held at Dubai Exhibition Centre in Expo City Dubai and moves to November.
Can A2Z Digital cover our brand at Automechanika Dubai?
Yes. A2Z Digital provides product walkaround videos, detail & lifestyle photography, launch & vip coverage and same-day social content for brands, exhibitors and sponsors at Automechanika Dubai.
More Dubai events
Also see: Abu Dhabi events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Automechanika Dubai 2027. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Automechanika Dubai?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.