Heritage · Seasonal festival

Sheikh Zayed Festival 2027–2028

Expected to open late October or November 2027 and run into early 2028 (dates TBC) · Zayed Festival Village. Everything you need to know about Sheikh Zayed Festival 2027–2028 — and how to turn your presence there into weeks of content.

In short

The Sheikh Zayed Festival is Abu Dhabi's largest seasonal heritage and entertainment festival, held in Al Wathba and overseen by a Supreme Organising Committee. The 2027–28 season is expected to open in late October or November 2027 and run into early 2028, with dates to be confirmed. A2Z Digital offers photography, video and social content for pavilions, sponsors and vendors.

Dates not yet announced — expected timing based on previous editions · Updated
Dates
Expected to open late October or November 2027 and run into early 2028 (dates TBC) Dates TBC
Venue
Zayed Festival Village, Al Wathba, Abu Dhabi
Organiser
Supreme Organising Committee of the Sheikh Zayed Festival
Category
Heritage · Seasonal festival
Official website
zayedfestival.ae
16+international country pavilions
30,000+visitors on opening day (2025–26 season)
5Guinness World Records on NYE 2025
136 dayslength of the 2026–27 season
About the event

What is Sheikh Zayed Festival?

Held under the patronage of UAE President H.H. Sheikh Mohamed bin Zayed Al Nahyan, the festival combines a heritage village, international country pavilions, concerts, traditional sports and nightly shows. It is known for its New Year's Eve fireworks and drone displays. The 2026–27 season runs from 30 October 2026 to 14 March 2027, so the next season should begin in late 2027.

The festival hosts more than 16 international pavilions, welcomed over 30,000 visitors on the opening day of the 2025–26 season and set five Guinness World Records on New Year's Eve 2025. With months of events, pavilions and sponsors need regular photo and video content to keep crowds coming back through the season.

Who takes part

Who you'll meet there

Families and residentsTouristsInternational country pavilionsFood and retail vendorsHeritage performers and artisansSponsors and partner brandsConcert-goersGovernment and cultural bodies
Exhibiting, sponsoring or hosting?

We can cover Sheikh Zayed Festival for you

A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Sheikh Zayed Festival in Abu Dhabi — with same-day content for your social channels and PR.

01

Stall & pavilion photography

Beautiful images of your space, products and visitors — day and night.

02

Night & show video

Low-light video during shows, fireworks and performances.

03

Content days across the season

Scheduled shoots so your feed stays fresh for weeks.

04

Seasonal campaigns

Content planned around national days, holidays and peak weekends.

05

F&B & retail reels

Food, product and crowd reels for vendors and brands.

06

Influencer visits

Creator invitations and coverage to bring footfall.

Your content plan

Before, during & after

Before

Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Sheikh Zayed Festival.

During

Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.

After

Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.

All year

Reuse the footage in social media and lead generation campaigns until next year's edition.

Practical tips

Get more from Sheikh Zayed Festival

Advice from our event crews for making your presence count online.

  • Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
  • Shoot at golden hour. Outdoor events look best at sunset and after dark.
  • Show the people. Families, performers and craftspeople make more engaging content.
  • Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ

Sheikh Zayed Festival questions

When is Sheikh Zayed Festival 2027–2028?

Exact dates for Sheikh Zayed Festival 2027–2028 have not been announced yet. Based on previous editions it is expected around November 2027. We will update this page when the organiser confirms.

Where is Sheikh Zayed Festival held?

Sheikh Zayed Festival is held at Zayed Festival Village, Al Wathba, Abu Dhabi.

Who organises Sheikh Zayed Festival?

Sheikh Zayed Festival 2027–2028 is organised by Supreme Organising Committee of the Sheikh Zayed Festival. Check the official website for tickets, registration and exhibitor information.

When are the New Year's Eve fireworks?

The festival stages a major fireworks and drone show on New Year's Eve each season, which has set several Guinness World Records.

Can A2Z Digital cover our brand at Sheikh Zayed Festival?

Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at Sheikh Zayed Festival.

More Abu Dhabi events

Also see: Dubai events · Saudi Arabia events · Egypt events.

A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Sheikh Zayed Festival 2027–2028. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.

Taking part in Sheikh Zayed Festival?

Tell us your dates and stand or venue. We reply within one working day with a coverage plan.

Request a proposal

Tell us what you need — we reply within one working day.

Fill in the short form and we'll come back with a few questions and a suggested next step. No commitment, no sales call required.

  • Bilingual Arabic/English team, offices in Dubai and Cairo
  • Working with brands in the UAE, Saudi Arabia and Egypt
  • A written plan with clear numbers before we start

Get in touch

We reply within one working day with a few questions and a suggested next step. No sales call required.

info@a2zdigital.ae +971 55 570 4233 (UAE) +20 102 898 0790 (Egypt) WhatsApp WhatsApp Egypt Dubai · Cairo Instagram LinkedIn Facebook