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Hiring a Facebook ads agency in Egypt: what to check

Start with ownership. Your Business Manager, ad account, Pixel, page and catalogue should belong to your company, with the agency added as a partner. If an agency asks to run ads from its own account, you lose your data and history the day you part ways. Ask for this in writing before anything else.

Next, ask how they handle tracking. Since browser tracking became less reliable, Conversions API matters as much as the Pixel. A capable agency checks event match quality, removes duplicate events and confirms that purchases reported in Ads Manager line up with real orders. If they cannot explain this simply, the reporting you receive later will be hard to trust.

Then look at creative. On Facebook and Instagram, the ad itself does most of the targeting work, so the agency should test new hooks, offers and formats every week. Ask who writes the copy: Egyptian Arabic that sounds like a real person beats formal Arabic in almost every feed, while landing pages and product pages can stay in clear standard Arabic. Ask, too, where the videos will come from and how often they are refreshed.

Finally, agree on the numbers that define success, such as cost per purchase, return on ad spend or confirmed orders, rather than reach or likes. A good monthly report explains what changed, why, and what happens next. If you sell online, it helps to pair ads with our e-commerce marketing service; for an overview of everything we do, visit the Egypt services page.