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Retail · City festival
Dubai Shopping Festival 2027–28
Expected December 2027 to January 2028 (dates TBC) · Malls and venues across Dubai. Everything you need to know about Dubai Shopping Festival 2027–28 — and how to turn your presence there into weeks of content.
In short
Dubai Shopping Festival 2027–28 is the next edition of Dubai's flagship winter retail and entertainment festival, expected from December 2027 to January 2028 (dates TBC). It runs across malls, markets and venues citywide and is organised by Dubai Festivals and Retail Establishment. A2Z Digital offers campaign content, event coverage and social media production for retailers, malls and sponsors.
Dates not yet announced — expected timing based on previous editions · Updated- Dates
- Expected December 2027 to January 2028 (dates TBC) Dates TBC
- Venue
- Malls and venues across Dubai, Citywide, Dubai
- Organiser
- Dubai Festivals and Retail Establishment (DFRE), Dubai Department of Economy and Tourism
- Category
- Retail · City festival
- Official website
- www.visitdubai.com
38Days (2025–26 edition)
31stEdition (2025–26)
1996First edition
CitywideMalls, markets and venues
About the event
What is Dubai Shopping Festival?
First held in 1996, Dubai Shopping Festival (DSF) combines citywide sales, raffles, concerts, drone and fireworks shows, and pop-up markets. The 31st edition ran for 38 days from 5 December 2025 to 11 January 2026. DSF typically starts in early or mid-December and runs into January, but the dates for the 2027–28 edition have not yet been announced.
DSF is one of the busiest periods of the year for Dubai retail and hospitality, with a dense calendar of promotions and entertainment. Brands compete for attention across many channels at once. Fast-turnaround photography, short-form video and live social coverage help retailers, malls and sponsors make the most of limited-time offers and events.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover Dubai Shopping Festival for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at Dubai Shopping Festival in Dubai — with same-day content for your social channels and PR.
Night & show video
Low-light video during shows, fireworks and performances.
Content days across the season
Scheduled shoots so your feed stays fresh for weeks.
Seasonal campaigns
Content planned around national days, holidays and peak weekends.
F&B & retail reels
Food, product and crowd reels for vendors and brands.
Influencer visits
Creator invitations and coverage to bring footfall.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at Dubai Shopping Festival.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from Dubai Shopping Festival
Advice from our event crews for making your presence count online.
- Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
- Shoot at golden hour. Outdoor events look best at sunset and after dark.
- Show the people. Families, performers and craftspeople make more engaging content.
- Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ
Dubai Shopping Festival questions
When is Dubai Shopping Festival 2027–28?
Exact dates for Dubai Shopping Festival 2027–28 have not been announced yet. Based on previous editions it is expected around December 2027. We will update this page when the organiser confirms.
Where is Dubai Shopping Festival held?
Dubai Shopping Festival is held at Malls and venues across Dubai, Citywide, Dubai.
Who organises Dubai Shopping Festival?
Dubai Shopping Festival 2027–28 is organised by Dubai Festivals and Retail Establishment (DFRE), Dubai Department of Economy and Tourism. Check the official website for tickets, registration and exhibitor information.
What happens during Dubai Shopping Festival?
Retail discounts, daily raffles, concerts, fireworks and drone shows, and pop-up markets across the city.
Can A2Z Digital cover our brand at Dubai Shopping Festival?
Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at Dubai Shopping Festival.
More Dubai events
Also see: Abu Dhabi events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Dubai Shopping Festival 2027–28. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in Dubai Shopping Festival?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.