Family entertainment · Festival

Mother of the Nation (MOTN) Festival 2026–27

Expected December 2026 – January 2027 (dates TBC) · Abu Dhabi Corniche. Everything you need to know about Mother of the Nation (MOTN) Festival 2026–27 — and how to turn your presence there into weeks of content.

In short

The Mother of the Nation (MOTN) Festival is expected to return to Abu Dhabi Corniche in winter 2026–27; dates are not yet announced. Organised by DCT Abu Dhabi, it honours Sheikha Fatima bint Mubarak with rides, live music, food and shopping zones. A2Z Digital offers photo, video and social content for brand partners, food vendors and sponsors at the festival.

Dates not yet announced — expected timing based on previous editions · Updated
Dates
Expected December 2026 – January 2027 (dates TBC) Dates TBC
Venue
Abu Dhabi Corniche, Abu Dhabi
Organiser
Department of Culture and Tourism – Abu Dhabi
Category
Family entertainment · Festival
Official website
www.motn.ae
~160,000Annual visitors (DCT Abu Dhabi)
26 daysCorniche run (2025–26 edition)
TicketedEntry
CashlessVenue
About the event

What is MOTN Festival?

The Mother of the Nation Festival celebrates the values of Sheikha Fatima bint Mubarak, known for her work on women's empowerment. It is a ticketed family festival with themed zones, rides, live music, immersive attractions, food and shopping from local and global brands. The 2025–26 edition ran on Abu Dhabi Corniche from 10 December 2025 to 4 January 2026, with sister editions in other locations.

DCT Abu Dhabi lists attendance at about 160,000 visitors a year. Food brands, retailers and sponsors run pop-ups over several weeks, so regular content drops such as reels, stories and photo sets help them keep footfall steady across the festival. Evening lighting, crowds and themed zones also make it a strong setting for lifestyle and family-focused brand content.

Who takes part

Who you'll meet there

FamiliesChildren and teenagersFood and beverage brandsRetail pop-upsEntertainment operatorsSponsorsLocal residentsTourists
Exhibiting, sponsoring or hosting?

We can cover MOTN Festival for you

A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at MOTN Festival in Abu Dhabi — with same-day content for your social channels and PR.

01

Stall & pavilion photography

Beautiful images of your space, products and visitors — day and night.

02

Night & show video

Low-light video during shows, fireworks and performances.

03

Content days across the season

Scheduled shoots so your feed stays fresh for weeks.

04

Seasonal campaigns

Content planned around national days, holidays and peak weekends.

05

F&B & retail reels

Food, product and crowd reels for vendors and brands.

06

Influencer visits

Creator invitations and coverage to bring footfall.

Your content plan

Before, during & after

Before

Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at MOTN Festival.

During

Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.

After

Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.

All year

Reuse the footage in social media and lead generation campaigns until next year's edition.

Practical tips

Get more from MOTN Festival

Advice from our event crews for making your presence count online.

  • Plan by peak dates. Book coverage for the busiest nights and weekends, not just opening day.
  • Shoot at golden hour. Outdoor events look best at sunset and after dark.
  • Show the people. Families, performers and craftspeople make more engaging content.
  • Respect etiquette. We follow local guidelines when filming visitors and heritage areas.
FAQ

MOTN Festival questions

When is Mother of the Nation (MOTN) Festival 2026–27?

Exact dates for Mother of the Nation (MOTN) Festival 2026–27 have not been announced yet. Based on previous editions it is expected around December 2026. We will update this page when the organiser confirms.

Where is MOTN Festival held?

MOTN Festival is held at Abu Dhabi Corniche, Abu Dhabi.

Who organises MOTN Festival?

Mother of the Nation (MOTN) Festival 2026–27 is organised by Department of Culture and Tourism – Abu Dhabi. Check the official website for tickets, registration and exhibitor information.

When did the last Abu Dhabi edition run?

The 2025–26 Abu Dhabi edition ran on the Corniche from 10 December 2025 to 4 January 2026.

Is MOTN Festival ticketed?

Yes, entry is ticketed through the festival's ticketing partners and on-site booths, and the site is cashless.

Can A2Z Digital cover our brand at MOTN Festival?

Yes. A2Z Digital provides stall & pavilion photography, night & show video, content days across the season and same-day social content for brands, exhibitors and sponsors at MOTN Festival.

More Abu Dhabi events

Also see: Dubai events · Saudi Arabia events · Egypt events.

A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of Mother of the Nation (MOTN) Festival 2026–27. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.

Taking part in MOTN Festival?

Tell us your dates and stand or venue. We reply within one working day with a coverage plan.

Request a proposal

Tell us what you need — we reply within one working day.

Fill in the short form and we'll come back with a few questions and a suggested next step. No commitment, no sales call required.

  • Bilingual Arabic/English team, offices in Dubai and Cairo
  • Working with brands in the UAE, Saudi Arabia and Egypt
  • A written plan with clear numbers before we start

Get in touch

We reply within one working day with a few questions and a suggested next step. No sales call required.

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