Stand & model photography
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Real estate · Consumer & investor exhibition
International Real Estate & Investment Show (IREIS) 2026
10–12 November 2026 · ADNEC Centre Abu Dhabi. Everything you need to know about International Real Estate & Investment Show (IREIS) 2026 — and how to turn your presence there into weeks of content.
In short
The International Real Estate & Investment Show (IREIS) 2026 runs from 10 to 12 November 2026 at ADNEC Centre Abu Dhabi. Now in its 15th edition and organised by Dome Exhibitions, it connects developers and brokers with investors and home buyers. A2Z Digital offers stand photography, project videos and social media content for developers and brokers exhibiting at IREIS.
Details checked against official sources · Updated- Dates
- 10–12 November 2026
- Venue
- ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi
- Organiser
- Dome Exhibitions
- Category
- Real estate · Consumer & investor exhibition
- Official website
- realestateshow.ae
15thEdition (2026)
3 daysExhibition
ADNECVenue
B2CInvestor and buyer focus
About the event
What is IREIS Abu Dhabi?
IREIS is a real estate exhibition aimed at investors and end buyers rather than trade visitors. Developers, brokers and banks present residential and investment projects from the UAE and from markets across the Middle East, Europe and Asia Pacific. The 2026 show is the 15th edition and is listed by ADNEC Group among its key November events.
Sales at a property show often start with a first impression on the stand and continue online afterwards. Developers use launch videos, stand walkthroughs and social posts to capture leads during the three days and to retarget visitors who showed interest in a project. Short interviews with sales teams and clear shots of models and renders also give brokers ready-made material for follow-up campaigns.
Who takes part
Who you'll meet there
Exhibiting, sponsoring or hosting?01 02 03 04 05 06
We can cover IREIS Abu Dhabi for you
A2Z Digital's event photography & videography team covers stands, activations, speakers and side events at IREIS Abu Dhabi in Abu Dhabi — with same-day content for your social channels and PR.
Project walkthrough videos
Short videos presenting your projects and products.
Launch & signing coverage
Coverage of launches, handovers and agreements.
Executive interviews
Developer and leadership interviews for LinkedIn and YouTube.
Lead-gen ad content
Clips cut for Meta and Google lead campaigns after the show.
Recap film
A highlight film for your website and investor decks.
Your content plan
Before, during & after
Before
Shot list, VIP and speaker schedule, crew passes and a teaser post announcing your presence at IREIS Abu Dhabi.
During
Photos and short clips delivered the same day, posted in English and Arabic while the event is trending.
After
Full edited gallery within 48 hours, a highlight film and cut-downs for ads, newsletters and your website.
All year
Reuse the footage in social media and lead generation campaigns until next year's edition.
Practical tips
Get more from IREIS Abu Dhabi
Advice from our event crews for making your presence count online.
- Film your launch moment. If you're launching a project, plan the reveal with us.
- Capture buyer interest. Busy stands build trust — we time shots for peak hours.
- Reuse in ads. Plan footage you can run in lead generation campaigns.
- Bilingual captions. Buyers come from across the region — post in Arabic and English.
FAQ
IREIS Abu Dhabi questions
When is International Real Estate & Investment Show (IREIS) 2026?
International Real Estate & Investment Show (IREIS) 2026 takes place on 10–12 November 2026.
Where is IREIS Abu Dhabi held?
IREIS Abu Dhabi is held at ADNEC Centre Abu Dhabi, Khaleej Al Arabi Street, Abu Dhabi.
Who organises IREIS Abu Dhabi?
International Real Estate & Investment Show (IREIS) 2026 is organised by Dome Exhibitions. Check the official website for tickets, registration and exhibitor information.
Who is IREIS aimed at?
The organiser describes IREIS as a real estate event aimed at investors and consumers rather than trade visitors.
Which markets are shown at IREIS?
The show features investment opportunities from the Middle East, Europe and Asia Pacific as well as the UAE.
Can A2Z Digital cover our brand at IREIS Abu Dhabi?
Yes. A2Z Digital provides stand & model photography, project walkthrough videos, launch & signing coverage and same-day social content for brands, exhibitors and sponsors at IREIS Abu Dhabi.
More Abu Dhabi events
Also see: Dubai events · Saudi Arabia events · Egypt events.
A2Z Digital is an independent agency and is not affiliated with, or endorsed by, the organisers of International Real Estate & Investment Show (IREIS) 2026. Event names belong to their owners. Details are taken from official and published sources and may change — always confirm on the official website.
Taking part in IREIS Abu Dhabi?
Tell us your dates and stand or venue. We reply within one working day with a coverage plan.